Online reputation management has never been so important for businesses. More and more companies are being obliged to address problems with their reputation, caused in the main by them not being able to take control of their reputation, and the way that their business presents itself to the public. Managing your company’s reputation ensures that the business cannot be undermined by rivals’ negative comments, or by minor incidents within the business. In order to help you handle the management of your company’s reputation, it is important to utilize a range of tools designed to help you search for new posts mentioning your business, handle employee comments, and discover how your brand reputation currently stands with the public.
Keeping a close eye on your brand requires a great deal of time and dedication, or the use of an online software tool that will watch your brand for you. With a tool such as Trackur or Brandseye, you can quickly spot when new comments are make about your business, you can access those blog posts quickly, and even spot whether people are linking back from their comment to your website or blog. With this information, you should be in a better position to protect your reputation when it occurs.
If you work in a competitive industry, then the comments and behavior of your staff can also affect your brand reputation. You can use tracking tools to notify you when employees such as CEOs, executives and senior management are mentioned. You should also encourage your managers to monitor their staff in order to ensure that your brand is not tarnished through the unsuitable behavior of employees. Google’s program, Me on the Web, is one tool that can help you to track employee’s online behavior easily.
Companies often become interested in their brand reputation when it is too late, and the serious damage has already been done. If you choose to be aware of potential problems with your company reputation, then you may need tools such as Rankur, and Social Mention. These two tools allow you to assess how often you are mentioned online, work out whether your target market are posting about you, or how your target audience responds to your brand. Results can also be used to show whether comments are mostly positive or negative, or even how far your brand reach extends.
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